Why Develop Your Wholesale Muscle?
Navigate the complex U.S. distribution landscape with strategic guidance ensuring profitability.
Mastering Distributor Relationships
Optimize performance and drive growth through effective partnerships and proven tactics.
Master Your Business Through Your Distributors
Leverage distributors as key partners for direct business growth and long term viability.
About the Course
Join our Mastering the Wholesale Channel Course to gain comprehensive knowledge and tools for excelling in the wholesale market. From understanding the U.S. distribution landscape to mastering distributor relationships, this course empowers you to take control and drive growth. Enroll now to transform your wholesale strategy and enhance your market position.
About the Creators
Meet Amanda W. Higgins & Peter Baedeker, the experts behind the Mastering the Wholesale Channel Course. With decades of experience in the beverage industry, they are passionate about sharing their knowledge and helping businesses thrive in the wholesale market. Join them on this transformative journey to unlock the secrets of wholesale success.
Course Curriculum
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1
Chapter 1: The Strategic Landscape
- Lesson 1 (Study Guide): Foundations of Wholesale Free preview
- Lesson 1 (Video): Foundations of Wholesale Video Free preview
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Lesson 1 (Journaling Prompt): The "Partner vs. Commodity" Audit
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Lesson 1 (Quiz): Foundations of Wholesale Quiz
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Lesson 2 (Study Guide): The Producers Reality
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Lesson 2 (Video): The Producers Reality
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Lesson 3 (Study Guide): Systems, Tactics, & SKU Strategy
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(Included in full purchase)
Lesson 3 (Video): Systems, Tactics, & SKU Strategy
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Lesson 3 (Quiz): Systems, Tactics, & SKU Strategy
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Chapter 1 "Review" (Journaling Prompt): Activating Progress
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2
Chapter 2: The Fundamentals of Customer-Centric Marketing
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Lesson 1 (Study Guide): Mastering Distributor Relationships
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Lesson 1 (Quiz): Mastering Distributor Relationships
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(Included in full purchase)
Lesson 2 (Study Guide): Partnering with Your Distributor
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Lesson 2 (Video): Partnering with Your Distributor
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Lesson 2 (Quiz): Partnering with Your Distributor
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Lesson 3 (Study Guide): Introduction to Customer and Competative Set Analysis
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Lesson 3 (Video): Introduction to Customer and Competative Set Analysis
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Lesson 3 (Quiz): Introduction to Customer and Competative Set Analysis
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Lesson 4 (Study Guide): Competitive Set Tutorial
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Lesson 4 (Video): Creating Your Real-World Competitive Set Tutorial
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Lesson 4 (Downloadable Workbook): Competitive Set Tutorial Workbook
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3
Chapter 3: Introduction to Wholesale Pricing
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(Included in full purchase)
Lesson 1 (Study Guide): How Profit Relates to COGS (Cost of Goods Sold)
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Lesson 1 (Video): How Profit Relates to COGS (Cost of Goods Sold)
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Lesson 1 (Quiz): How Profit Relates to COGS (Cost of Goods Sold)
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Lesson 2 (Study Guide): Understanding Distributor Margins
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Lesson 2 (Video): Understanding Distributor Margins
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Lesson 2 (Quiz): Understanding Distributor Margins
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Lesson 3 (Study Guide): Deep Dive into Pricing Fundamentals
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Lesson 3 (Video): Deep Dive into Pricing Fundamentals
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Lesson 3 (Downloadable Tool): Deep Dive into Pricing Fundamentals
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Chapter 3 (Quiz): Introduction to Wholesale Pricing
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Chapter 3 "Review" (Journaling Prompt)
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4
Chapter 4: Understanding Points of Distribution
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Lesson 1 (Study Guide): Changing Your Mentality
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Lesson 1 (Video): Changing Your Mentality
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Lesson 2 (Study Guide): Accounts, PODs and Avoiding Common Mistakes
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Lesson 2 (Video): Accounts, PODs and Avoiding Common Mistakes
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Lesson 3 (Study Guide): Understanding Turn Rates and Seasonality
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Lesson 3 (Video): Understanding Turn Rates and Seasonality
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Lesson 4 (Study Guide): PODs, Inventory plus Turn and Earn
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Lesson 4 (Video): PODs, Inventory, plus Turn and Earn
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Lesson 4 (Downloadable Tool): POD Goal Calculator
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Chapter 4 (Quiz): Understanding Points of Distribution
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Chapter 4 (Journaling Exercise): Understanding Points of Distribution
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5
Chapter 5: Introduction to the 5 Buyer Types
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Lesson 1 (Study Guide): Relationship vs Self Actulized Buyer Type
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Lesson 1 (Video): Relationship vs Self Actulized Buyer Type
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Lesson 2 (Study Guide): The Pricing-Based Buyer Type
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Lesson 2 (Video): The Pricing-Based Buyer Type
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Lesson 3 (Study Guide): Social Proof Buyers and Dr. Cialdini_Study Guide
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Lesson 3 (Video): Social Proof Buyers and Dr. Cialdini
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Lesson 4 (Study Guide): Analytical Buyer and Conclusion
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Lesson 4 (Video): Analytical Buyer and Conclusion
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Chapter 5 (Quiz): Introduction to the 5 Buyer Types
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(Included in full purchase)
Ready to Master Wholesale Success?
Enroll now and take the first step towards transforming your wholesale strategy.